BMW developed an awareness of its history during the very first years of its existence. In as early as 1922, its first products were displayed as not-for-sale souvenirs in a room at the Munich plant. This evolved into the plant museum, which was upgraded with a new historical exhibition in 1966. In the late 1960s, the BMW board decided to build a new administration centre, for which the Viennese architect Prof. Karl Schwanzer won the international tender.
BMW has him to thank for the forward-looking BMW Tower ensemble, featuring an independent museum building in the form of a silver-grey bowl. The BMW ensemble was officially opened on 18th May 1973. The exhibition in the new building consisted of a fairly simple display of exhibits, which did not intrude on the characteristic architecture of the museum. Over the years, the increasing number of visitors turned the BMW Museum into one of the most frequented company museums in Germany. It displayed three permanent exhibitions during its first 30 years. You can explore the highlights of the history of BMW Welt by clicking through our milestones. Have fun! BMW Welt is one of the first buildings representing a new generation of communication buildings for the 21st century. This is where the corporation goes into dialogue with its customers, friends and visitors from all over the world – a place of meeting and of change. The open style of architecture and the glass facade allow a lot of light into the rooms and open up the building to its surroundings. Simultaneously, BMW Welt harmonically blends into the context of the architecture of the Olympiapark and the existing BMW buildings. The interior of BMW Welt proves just as remarkable as its architecture. Even the smallest detail conveys to the visitors the notion of uniqueness.
Different room perspectives, an easy orientation and a maximum of comfort create the right atmosphere in which to present the BMW Group brands – BMW, MINI and Rolls-Royce Motor Cars – as an impressive experience. This means to see, feel, hear, smell, and taste the brands – in brief, to experience the world of the brands of BMW Group with all the senses. In December 2001, following in-depth debates, the Board of BMW AG voted in favour of the architectural concept by Coop Himmelb(l)au. The outstanding concept of BMW Welt is very much characterised by the unique roof structure and the so-called Double Cone.